"Diaz is a pivotal market maker, reshaping the trajectory of businesses through his distinctive approach to branding, unparalleled creative prowess, and hands-on expertise."

Influential
and impactful Results

1

/ ‏‏‎ ‎HOT ROD APP

INTRODUCTION: Growing up, David had a deep passion for muscle cars, often engaging in a game of identifying their year, make, and model whenever he saw them. APPROACH: He conceptualized an app aimed at enhancing this experience, presenting users with images of muscle cars and challenging them to guess the relevant details. HOT ROD MAGAZINE approached David, proposing to advertise his app with a .5 cent commission. RESULT: The app garnered remarkable success, amassing 1,471,691 downloads, both paid and unpaid. It was also recognized as "New and Noteworthy" on the App Store.

/ ‏‏‎GRUPO Ñ ADV

INTRODUCTION: David embarked on the journey of entrepreneurship in his mid-twenties by founding a multicultural advertising agency. David's agency, Grupo Ñ, soon secured notable clients such as the State’s Anti-Smoking campaign, the Arizona Lottery, Maricopa Community Colleges across, The Phoenix Zoo, Salt River Project, and Red Devil Restaurants. Over time, Grupo expanded their reach to encompass regional accounts. RESULT: Eventually, Riester Advertising, Arizona's largest agency, approached David with an offer to integrate his agency. At the time of acquisition, Grupo Ñ boasted 15 accounts and an impressive $32 million in billing.

/ ‏‏‎ IDAHO SPUDS

INTRODUCTION: Since its inception in 1933, Idaho Spuds had remained relatively unchanged in both its product offerings and packaging for about 70 years. CHALLENGE: Recognizing the need to rejuvenate this iconic American brand, Idaho Spuds embarked on a mission to introduce new flavors and revitalize its image. David was enlisted to spearhead the creative and marketing re-launch. RESULTS: Through David's efforts, the Idaho Spuds brand underwent a significant revival. New product SKUs were introduced, and innovative revenue streams were generated, breathing fresh life into this classic American staple.

— The past becomes the future

PhillipsIndustries

2

Upon servicing the Phillips Industries account in 2017, there was room for market share growth in the long-haul transportation space.

The Challenge

In the past 20 years, every aspect of supply chain logistics had become intensely competitive. Long-haul transport, being no exception. Phillips 90-year anniversary presented a great opportunity to remind customers just how and why Phillips had been in business for so long. The 90-year campaign was born—a chance to reignite perceptions, reconnect to customers and reinvigorate the brand.

The Approach

The nostalgia of the company's 90 year anniversary conveyed reliability and quality. The cinematic promotional video illustrated just how much the times and technology had changed from when Phillips first got into business 90 years ago—until today. Nikola Trucks was contacted to borrow their futuristic truck and filming began in Utah. The actors were photographed on set. All images and footage were then used for promotional materials, tradeshow booth theme and the product packaging.

The Result

The video garnered more than 1.8 million views across various media platforms. The coordinated campaign reinvigorated the brand and reminded customers how exceptional Phillips is. Market sales for fleet, retail and OEM went up a combined 16.5% from Q1 to Q4. Many factors contributed to this result apart from just marketing, still it was the most profitable year Phillips had ever experienced on record.