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As IQAir's full-time Creative Director, David embraced the challenge of expanding awareness in the niche air purification market for both B2B and B2C audiences. His role encompassed a wide range of creative endeavors, including vehicle wraps, trade show booths, pop-up stores, videos, motion graphics, digital ads, educational materials the entire overhaul of the company's website as well as finding time to shoot a pilot TV episode starring Paige Hemmis.